Pendimo was engaged by a farming client to provide development consultancy advice on a large and complex scheme in Essex. We successfully secured planning permission and provided a detailed marketing strategy. We were then instructed to openly market the site and secure a sale for the highest price achievable in the current development land market place. 

To achieve this result, we prepared bespoke marketing material in order to showcase the key attributes and potential value of the planning permission.

A password protected website was set up to make all key technical documentation available for potential purchasers to download and review, ensuring all parties were capable of making a credible and well researched bid.

An open marketing campaign was run in order to cover a wide range of interested parties and ensure that any interested party was able to put forward an offer in a very competitive market place. We received over fifteen formal offers for the site and interviewed the top five housebuilders.

A sale of the site was secured to a national housebuilder at a premium level after contract negotiations.


Location: Great Bentley, Essex

Client: Private landowner

Planning Status: Residential development site for 150 units

Plot: 25 acres

Instruction: Development disposal